FB offered me a $50 coupon for ads, so I'm trying it out. I haven't really been growing my page's likes too much lately (it's at 57), so let's see how much this boosts it.
The campaign is starting today and ends on 8/21/12. I have it targeting 16+ year old people, who have an interest in lit. That comes to 19.7 million people being targeted out of 256 million. A "success" in media related advertising (commercials, etc) will reach half a percent of the total (0.05x19700000 = 985,000). I'll be happy if I reach 10% of that (98,500) and a percent of that actually Likes my page (985).
I'll keep you posted as this goes.