I'm going to attempt something with this first book release and see how well it pans out. I've added a group chat to my website (http://www.chroniclesofm.com/chat.html) so that on release day, people can mingle, bs and ask me questions (if they want). I want to see if adding a more sociable approach helps this in anyway. I also needed a way to tie my twitter, google+ and facebook together more and increase traffic flow to my site. It's worth a shot at least. I'll let you know how it goes - or you can just show up on August 17th and see for yourself.
Until then, the chatango will be active. I don't believe there will me much in the way of traffic, but whatever, it's not as though it costs me anything to keep it up 24/7.