Friday, August 10, 2012

Facebook Ad Update - Day 20 (Friday Update)

Campaign reach: 128,699  (number of people who saw the ad)
Frequency: 1.4 (average number of times ad was seen per person)
Social Reach: 536 (people who saw it)
Actions: 94  (actions taken within 24 hrs of seeing the ad)
Clicks: 117
CTR 0.063%  (number of clicks divided by the number of times it was shown on FB)
Spent $41.89 (out of $50)
Price $0.23  (Average cost per click for 1000 impressions)

Pages likes -  15
Cost per like - $2.79

Well, last weeks prediction wasn't too far off. Unless something changes drastically in the next few days, 15 likes could be close, although im betting it'll be close to 20. am i happy with these results so far? not especially, considering through my own efforts I picked up 34 additional likes in the same amount of time. granted, some of those are other authors and a couple friends/family, but the bulk is new people through and through. keep in mind though, i've been advertising this book heavily the last couple weeks, whereas, I didn't do jack for the 15 this ad brought. 

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